The Spinosa Factor

It’s no secret there is a million web firms out there claiming to be the next big thing. I’m not talking about internet product firms but traditional web design and development firms. The war of plain vanilla is on and the air is polluted with “nothing” words. What are nothing words? Well let me give you some examples:

• We focus on your success
• Our talent is superior to our competitors
• We want to be partners with you for the long term

This is just a few examples but the message is obvious and anybody reading this that’s in a decision making position or a business owner has heard this from someone trying to get their web related business. The irony is I say these things myself as they’ve almost become a standard within our market. So have brutal undercutting and taking projects at a loss for no apparent reason other to say, “you’ve got work”.

What I’m currently battling with is how can a web firm clearly differentiate it’s service offerings over their competitors without boring a perspective client to death. Make no mistake this is a business of “one on one” relationships and while the web might be a driving vessel for small business contracts nobody signs the $50k ++ deal off of a Google search. Websites built for 5k or under, typically serve no other purpose but to provide credibility back to the client in which they inevitably will become displeased with lead generation, search engine placement amongst numerous other items.

I know at my company our culture has changed dramatically over the past two years and has switched gears to only develop web applications and commerical websites that fill a tangible goal whether it be to automate processes, expand lead generation, increase revenues, or offer new value add services to clients. The only way to truly manage and survive in this business where there are an untold number of new entrepeneurs entering the market is to make sure each company you engage has a clear guideline for success and your services/culture is perfect for getting them their goal. You can’t lose when doing this.

Perhaps this in itself is a new standard? Is this a nothing approach as well? Questions to ask myself. I’m pleased to say that our strategy has yielded terrific growth for the 2009 year and Unleashed Technologies, LLC is stronger than ever. This is based on a stable organic growth pattern that we all enjoy, I’m looking for the hockey stick pattern if you know what I mean <wink wink nudge nudge>.