Evolving Models for Web Initiatives Taking Hold

To my extreme delight I’m excited to report that a new message with companies and non-profits is really starting to resonate. That message is,

“The web and it’s supporting digital platforms are a staple to our marketing initiatives requiring focused efforts and investment”.

When you hear from leaders in the web industry it’s usually a resonating frustration with request for fast quotes, a low attention to detail, and the smallest portion of an on-going marketing budget with substantial expectation.

I’d like to give credit to the marketing professionals nationwide by clearly stating that you’ve been instrumental in establishing a new expectation among stakeholders and have refined your message to bring greater attention to the web. As the firm that backstops Marketing Directors and Marketing Firms in long term relationships I am now seeing a greater focus on understanding the complexities of conversion, the importance of details, and the value to a well vetted scope.

This maturity has manifested itself to me in the following forms:

  1. Institution of Discovery Phases for Projects
  2. Migration from a Project to Retainer Model
  3. An Increased Awareness for Full Web Management
  4. Escalation in Support Plans to Stay Technologically Relevant
So hats off and thank you for helping the parties that contribute to our work understand why following the correct path for success leads to a better product, a larger return on investment, and a healthy professional relationship between all parties.
I’d like to ask the question, what are you communicating that would be different now? Is it the same message you’ve relayed before or is it a new approach to getting additional executive support that has helped start this culture change? I’d love to hear feedback from some of the marketing focused organizations out there.

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