This presentation is excellent for the association space and helps change the value, team dynamic, culture, and implementation of Key Performance Indicators (KPIs). Association professionals will be introduced to a process that they can actually sync their teeth into. Conference or meeting professionals should expect that at the end of this session attendees will be […]
Debbie Bates-Schrott, President and CEO at Bates Creative, and I provided a seminar to professionals from Association Media & Publishing on digital transformation. We review how professionals can build their association’s digital presence into both a conversion machine and a compelling branding experience.