Defining Trackable Metrics For Membership Associations

This presentation is excellent for the association space and helps change the value, team dynamic, culture, and implementation of Key Performance Indicators (KPIs). Association professionals will be introduced to a process that they can actually sync their teeth into. Conference or meeting professionals should expect that at the end of this session attendees will be […]

Debbie Bates-Schrott, President and CEO at Bates Creative, and I provided a seminar to professionals from Association Media & Publishing on digital transformation. We review how professionals can build their association’s digital presence into both a conversion machine and a compelling branding experience.